Some people spend hours every week trying to craft perfectly scripted, well-shot YouTube videos for an audience of dozens.
But one YouTuber has proved that you can make your way to fame by putting in very little effort at all.
A 24-hour video clip of a black screen has racked up more than 40 million views.
The video doesn't have any sound or even any image. It just shows a blank screen for a whole day.
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However, it's enormously popular and the clip's creator, 'Noah', has built a massive following from it.
Noah, aka CandRfun, released a vlog explaining the reasons for his black screen videos, of which he has dozens.
He thanked YouTube for 'helping him hit over 150million viewers' by doing nothing uploading but black screen videos.
Noah said he had learned two 'extremely valuable' lessons, including that 'anything is possible' and that 'life is just not fair'.
"In the earlier days of Youtube it wasn't very likely that you'd be able to achieve such milestones by only uploading black screens but everything is constantly changing.
"Just like David Bowie predicted the impact of the internet in 1999 very accurately, I guess I was onto something as well."
He added that he works 'smarter' not harder than Youtubers who spend hours making content every week.
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Fans of the video have called it a 'masterpiece' and admired the 'incredible amount of effort' that went into it via the video comments.
One user, Buzzcut Boy, said: "This video is so calming I watch it every night before I go to bed. In fact I have watched this video so much that I even see it when I close my eyes like my eye lids are a little screen playing this masterpiece."
It seems that a lot of fans of the black screen video watch it at nighttime. One commenter, Bib mng, said: "I use this to trick my family [into] thinking that I turned off my computer."
Another commenter, Laika, simply said: "When you don't want to shut off the computer but your screen is so bright."
So there you have it. You don't have to work hard to achieve fame, glory, and an audience that certain publications could only dream of.
You just have to find a gap in the market for something incredibly basic, lazy, and so obvious that nobody else bothered to do it before you.
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