What is Goop? All about Gwyneth Paltrow's controversial shop
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Hollywood actress Gwyneth Paltrow's Goop is described as a "modern lifestyle brand" that offers wellness advice from doctors, along with travel recommendations and an array of high-priced clean beauty, fashion, and home products.
However, it's most notable as the company the Academy Award winner launched out of her kitchen in 2008. Goop started out as a weekly newsletter that was intended for Paltrow's family and friends. Since then, it's become a 200-person enterprise, according to her website.
The private company — which makes its own branded clothing, skin care, fragrance, vitamins and supplements and body product lines — is already valued at $250 million, according to various reports.
Paltrow has gotten a lot of attention in recent weeks over a skiing accident that's turned into an interesting legal battle.
GWYNETH PALTROW'S EX-GOOP CCO SAYS DOING CLEANSES LIKE ONES PROMOTED BY COMPANY ‘DISTORTED’ HER BODY IMAGE
Terry Sanderson, a 76-year-old retired optometrist, is suing the Goop founder for more than $300,000 in damages, claiming that she skied recklessly into him on a beginner run at Deer Valley Resort seven years ago, breaking his ribs and leaving him with a concussion. Meanwhile, Paltrow is countersuing Sanderson for $1 and attorney fees, claiming he caused the crash.
However, this isn't the first time Paltrow has caught media buzz. She has gotten a lot of attention over some of her eye-brow raising products or beauty regimens backed by her company.
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