NOTTINGHAM FOREST return to Premier League action with no shirt sponsor… once again.
Forest find themselves in the relegation zone of the Premier League but have picked up some impressive results, including a huge 1-0 victory over Liverpool and they will be hoping to add another huge win against Manchester United.
And it has left people wondering whether life in the Premier League is a step too far for Forest.
However, that's not the only thing on everyone's minds as eagle-eyed fans have spotted that there is no sponsor on the Nottingham Forest kids.
SunSport has all the knowledge on why below.
JOIN SUN VEGAS: GET A FREE £10 BONUS WITH 100s OF GAMES TO PLAY AND NO DEPOSIT REQUIRED (Ts&Cs apply)
Why do Nottingham Forest have no sponsor?
Nottingham Forest have no shirt sponsor as no deal has been agreed with any potential partner.
Steve Cooper's men saw their deal with BOXT expire at the end of last season.
The club turned down an offer from the boiler company to extend their partnership into their first Premier League campaign of the millennium.
Following that decision from the Forest owners, BOXT signed a deal to become Everton sleeve sponsors.
READ MORE ON NOTTINGHAM FOREST
West Ham boss David Moyes admits he was stunned Jesse Lingard snubbed Hammers
Cook reveals playing on as dad had cardiac arrest in crowd inspired promotion
Are Nottingham Forest going to get a sponsor?
Nottingham Forest are certainly keen to secure a sponsorship agreement and the situation regarding the plain front of their shirts is not one they had planned for.
According to reports from the East Midlands, numerous deals have been close to being agreed but none have got over the line yet.
According to Sport Business, Forest chairman Evangelos Marinakis is holding for a £10m-a-season deal and was willing to start the campaign without a sponsor if his demands were not met.
There has also been a restructuring which has seen the club only make two key commercial appointments in the first week of August.
Former Newcastle managing director Lee Charnley has been brought in by Marinakis to help push a deal through.
At the end of July, Sheffield Hallam University finance expert Dr Dan Plumley told Football Insider: “It’s ambitious. We have to look at benchmarks.
"West Ham and Everton’s are around £10m or £11m. Newcastle and Leeds meanwhile are closer toward £7.5m. That is the region we’re looking at.
“We know betting companies will often pay more than non-betting companies.
"For a newly-promoted club, you are probably setting your sights towards £6m or £7m. So, Forest are going for above the benchmark there.
“The risk is that the longer you go without naming a sponsor, the more likely it could backfire.
Most read in Football
Man City believe Bellingham will snub Real Madrid & Liverpool for Guardiola
Phillips axed from Man City squad after returning from World Cup OVERWEIGHT
World Cup final ref hits back in row over Argentina goal with damning picture
Laura Woods admits 'being naughty' at school got her suspended
"Sponsors want to be involved in every game and we are nearly at the start of the season now.
“If it does come off, fantastic. It would put them among the biggest deals in the Premier League. But there is a risk we can’t ignore with this strategy.”
Read More on The Sun
Shoppers are clawing to get their hands on a double Air Fryer on sale at Asda
Urgent warning for Quality Street fans after ‘dangerous substance’ found
But according to Simon Chadwick, Global Professor of Sport at Emlyon Business School, more clubs could follow Forest's approach in the near future.
He told The Athletic: “Many American investors believe Premier League football clubs are underselling themselves and their sponsorship assets are worth far more money than they’re currently asking for."
Source: Read Full Article