Billionaire Boys Club Launches Special Edition Art Basel Collection With Graffiti Artist Todd James

With Art Basel Miami just around the corner, Pharrell‘s Billionaire Boys Club has dropped its latest collaboration in celebration of the art-filled week.

BBC ICECREAM has tapped American graffiti artist Todd James for a capsule collection. The collection hones in on James’ signature vibrant visuals that reimagine the running dog motif in colorful renditions in an all-over print on a shirt and shorts mesh set. James adds his animated touch to a varsity letterman jacket which sees space monikers throughout, similar to that on the t-shirt and hoodie. His multicolored graphics are also seen on accessories including the trucker hat, skate deck and cookie jar, honoring SK8THING, the man behind some of the most iconic BBC ICECREAM illustrations in the early 2000s.

The BBC x Todd James capsule collection is slated to arrive at the brand’s BBC Miami flagship and online starting on December 1. In celebration of the partnership, BBC ICECREAM and Pharrell will be hosting Todd James at the Miami flagship store during Art Basel Week on December 1 from 5 to 8 p.m. At the event, James’ mural will be painted on the store’s exterior walls using an AR feature.

Take a look at the lookbook above.

In other fashion news, sacai delivers cozy and eclectic Holiday’22 collection.
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