Aldi website CRASHES as 76,000 shoppers try to get Kevin the Carrot

Aldi website CRASHES as 76,000 shoppers try to get their hands on Kevin the Carrot Christmas toys and queue from 4am outside stores

  • The cuddly toys were released this morning as part of Aldi’s Christmas campaign
  • People queued outside local stores to purchase products from the new range
  • Customers are currently being held in a virtual queue to buy the ‘plush toys’

Aldi’s website has crashed after more than 76,000 shoppers tried to get their hands on merchandise of the store’s festive character, Kevin the Carrot, today. 

The cuddly carrot toys were released this morning as part of the discount supermarket’s Christmas campaign featuring the character.

People desperately queued from 4am outside their local stores to purchase products from the new range with Aldi warning shoppers this year ‘once they’re gone, they’re gone’.

However, shoppers are currently being held in a virtual queue with the most recent status saying: ‘Nearly there! Kevin and his family are back together and can’t wait to meet you.’

A message on the website read: ‘You’re in the queue…We’re very sorry, but there are currently lots of people trying to access the Aldi website. 

‘We’ve automatically placed you in a queue. Don’t worry about refreshing – this page will update automatically as soon as you can enter the site.’

Aldi’s website has crashed after more than 76,000 shoppers tried to get their hands on merchandise of the store’s festive character, Kevin the Carrot, today

People desperately queued from 4am outside their local stores to purchase products from the new range with Aldi warning shoppers this year ‘once they’re gone, they’re gone’

And customers were quick to comment on social media with one user tweeting: ‘It’s carrot day first in line been here since half 6 one hour to go’

Another shared an image of their collection and commented: ‘@AldiUK @KevinTheCarrot just have to get them on the shelf. Worth the six hours outside aldi lmao’

One person said: ‘Never in my life would I have thought I would be sat on @AldiUK website trying to get that turtle! But I did it and I am way too excited’

And customers were quick to comment on social media with one user tweeting: ‘It’s carrot day first in line been here since half 6 one hour to go.’

Another shared an image of their collection and commented: ‘@AldiUK @KevinTheCarrot just have to get them on the shelf. Worth the six hours outside aldi lmao.’

Lidl gets a large boost! Profits at British arm of supermarket chain QUADRUPLE to £41.1million after opening 53 new stores – as shoppers turn to cheaper options

Profits at the British arm of supermarket chain Lidl have more than quadrupled with it having undertaken an ambition expansion of stores and customers over the year, it said. 

Pre-tax profits reached £41.1 million in the year to February 28, surging 319% from the £9.8 million posted the same time last year. 

It also saw revenues edge up by 1.5%, totalling £7.8 billion in the latest financial year, up from £7.7 billion the previous year. 

The discounted chain opened 53 new stores over the year to February, bringing the total to 918 across Britain.

Lidl, which was named the UK’s cheapest supermarket this month by The Grocer, stressed that it would continue to meet its promise to customers of offering the lowest prices in the market. 

Over 770,000 more people shop with the supermarket each week compared with last year as people switch their shop to save money, Lidl said. 

That amounts to £58 million in total spending that shoppers have switched from traditional supermarkets, according to the research. 

But Lidl cautioned that supply chain pressures have increased the risk of sufficiently meeting customer demand, and that there is “no assurance” that the issues will not worsen in the future, which could further increase costs.

And the chain said it has been affected by labour shortages caused by Brexit and following the pandemic.

It also noted that it has seen a shift in consumer habits to more of a focus on healthy eating, which it said presents a risk as it needs to keep up with the trends and change its products to meet them. 

The group recently increased its staff minimum wage, from £9.00 to £9.30 per hour outside London and £10.55 to £10.75 within the capital, which benefits 19,000 of its around 27,000 strong workforce.

One person said: ‘Never in my life would I have thought I would be sat on @AldiUK website trying to get that turtle! But I did it and I am way too excited.’

An Aldi spokesperson said: ‘The demand for our Kevin the Carrot soft toys was extremely high and, as a result, customers were held in a queue to enter the website. 

‘This was to improve the customer experience on our website and we apologise for any inconvenience.’ 

It comes after Aldi once again re-invented a festive classic for their Christmas advert this year. 

The supermarket has released a joyful vegetable version of Home Alone, with Kevin the Carrot replacing the character Kevin McCallister as the hero who’s forced to spend the holidays by himself. 

After his wife and their baby carrots leave for Paris without him, Kevin makes the most of his time at home, but is eventually scared when an intruder tries to get into his house. 

In an homage to the original movie, Kevin hatches a plan to keep the mysterious invader at bay, including throwing a Christmas feast and lighting up the house with decorations. 

The whimsical advert, which will premiere at 8:30pm tonight during the centre break of Aldi’s Next Big Thing on Channel 4, also highlights the work of the app Neighbourly, which is helping British families in need throughout the holidays.

In the sweet advert, Kevin’s wife Katie is seen in the plane with their children, Baby, Chantenay and Jasper, before she realises that her husband is missing and screams ‘Kevin,’ in an homage to the Home Alone movie from 1990. 

Back at home, Kevin is shown watching a football match – possibly the 2022 World Cup – and relaxing. 

But his downtime is interrupted when he hears an intruder falling down the chimney’s shaft. 

Kevin grows scared, and prepares a plan to get rid of the man who keeps trying to enter his home. 

He throws a dinner party, and props a balloon full of water above the French windows of his living-room, which stops the intruder in his tracks. 

Kevin also tries to connect all the house’s fairy lights together, but the plan backfires, and Kevin is ‘fried,’ with one of the tree’s decoration calling him a ‘roasted carrots.’

Eventually, a final mishap sees Kevin escape the house and landing right into a snowman outside his home. 

Thankfully, he is rescued by Santa, as it is revealed it was him all along who was trying to get into the house to deliver his presents. 

Meanwhile, Kevin’s family have returned to their home and run to him, with a worse-for-wear Kevin happy to be spending the festive period with his loved ones. 

As he hugs his wife, he jokes: ‘Sorry about Paris, at least we saw the Trifle Tower.’ 

Aldi has released a joyful vegetable version of Home Alone, with Kevin the Carrot replacing the character Kevin McCallister as the hero who’s forced to spend the holidays by himself

After his wife and their baby carrots leave for Paris without him, Kevin makes the most of his time at home, but is eventually scared when an intruder tries to get into his house

Santa and his family come to Kevin’s rescue after he tried to escape his home and landed in a snowman

Kevin hatches a plan to keep a mysterious intruder at bay, and throws a deceptive Christmas feast

Adam Zavalis, Marketing Director at Aldi UK, said: ‘Christmas celebrates the joy of being with loved ones and this year more than ever we all need a bit of light entertainment as we celebrate the season together.

‘And it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and this year’s Yuletide performance is sure to get the nation shouting “KEVIN!” as we welcome him back for the seventh year,’ he added. 

Aldi teased their Christmas advert over the weekend, with a comedy ad which referenced the upcoming World Cup in Qatar, pays homage to Nike’s classic ‘Airport 98’ commercial.

Just as in the sporting giant’s now retro advert, Aldi’s reimagined version showed a kickabout taking place in an airport waiting lounge. 

However, instead of starring famous players like Ronaldo, this clip features a family of carrots, including Kevin, who is joined by his loved ones.

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