BUDDY The Elf makes a surprise appearance in Asda's new Christmas advert for 2022 – and fans say it's the best one yet.
Viewers have taken to social media to praise the supermarket's festive campaign, with some saying it even beats previous John Lewis ads.
Asda's latest Christmas advert sees the return of Will Ferrell's character Buddy the Elf from the movies under the same name.
The supermarket has partnered with Warner Bros to bring Buddy the elf back to our screens – a whole 19 years after the film Elf was released.
Will Ferell didn't have to film a single scene – but he did ensure that he had a say over the final product.
And if the social media reaction is anything to go by, this year's offering could be even more popular.
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On Facebook, fans have said Asda should win the "award for 'Christmas advert of the year 2022".
Another Facebook user said: "Forget about the John Lewis Christmas ad, Asda have just nailed Christmas for this year."
While another declared that Asda had "won the battle" for the best Christmas advert of the year.
But one Twitter went even further, claiming the advert is the best Christmas campaign of the last ten years.
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They wrote: "Asda just won Christmas ad of the DECADE."
One person tweeted: "Asda has taken the Christmas ad seriously this year haven’t they! BUDDY THE ELF."
Asda's 2021 Christmas advert featured a family gliding through the festive season on their ice skates.
The Asda On Ice clip saw an ordinary family enter an Asda store before being transported through a series of traditional Christmas events sure to make viewers nostalgic.
What's your favourite Christmas advert?
Of course, other Christmas lovers may not agree that Aldi's is the best ad of the year.
We've rounded up all the Christmas ads of 2022 so far to help you decide.
TV presenter Alison Hammond stars as a fussy countess in Sainsbury's cheeky fairytale-inspired ad.
It's A Sin star Lydia West stars in the Boots ad this year.
She finds a pair of magical glasses that let her see what brings people joy, helping to create a magical Christmas for her family and friends.
Morrisons brings back festive hero Farmer Christmas in its cheery offering.
Lid's advert follows the journey of “Lidl Bear”, a teddy who becomes famous, leaving its young owner.
The tale ends when the pair are reunited at Christmas.
Comedy duo Dawn French and Jennifer Saunders have been reunited in the M&S food Christmas ad.
Dawn voices a mischievous fairy who brings Duckie – a dog’s stuffed toy voiced by Jennifer – to life with a wave of her wand.
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Disney's advert is an animated tear-jerker which aims to highlight the importance of being with family during the festive season.
While Very has release a sassy 40-second film featuring a mum enjoying her Christmas celebrations with friends, family and even work pals.
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