On Wednesday, the chain announced that it will be celebrating the made-up holiday for the second year, this time on Sept. 12 to correlate with National Chocolate Milkshake Day.
IHOP is offering a buy-one-get-one-free (BOGO) deal on milkshakes of any flavor from 12 p.m. through 8 p.m. on Sept. 12, according to an announcement. The deal is for dine-in customers at participating restaurants only.
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Loyalty rewards members will also get double points on milkshakes, the announcement said.
IHOP first started "Milkshake Monday" in May 2021, in response to a tweet from Adam Sandler who jokingly complained that milkshakes weren’t included in the chain’s all-you-can-eat deal after he visited an IHOP in Manhasset, Long Island, New York.
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IHOP then decided to make an all-you-can-drink milkshake deal, but only for IHOPs on Long Island.
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