ACRONYM is fusing its technologically innovative approach toward design with Medicom Toy’s renowned BE@RBRICK.
The revealing of the collaboration comes via an Instagram post today from ACRONYM’s founder and creative director, Errolson Hugh. Showcased in the post are the 100% and 400% size figurines of the BE@RBRICK toy. This time around, the toy features a dystopian cyborg-inspired design with a white body, a red laser eye and exposed circuitry in black and silver. To also showcase ACRONYM’s designs, the 400% size iteration appears in the pocket of a gray nylon parka.
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A post shared by Errolson Hugh (@erlsn.acr)
Check out the collaborative BE@RBRICK above that is set to release on Tuesday, May 10.
In related news, MASA Galeria celebrates Mexican design at Rockefeller Center.
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