Emily Oberg only moves with passion and purpose. As an influencer, brand consultant, designer and advocate for health and wellness, she spends much of her life ping-ponging between Los Angeles and Paris for work and leisure. Her primary focus right now is to further build Sporty & Rich — her athleisure brand that hones in on producing timeless, ethically-made apparel that emphasizes her overarching ethos of spreading positivity and living a healthy and happy lifestyle.
Over the course of her professional career working as a stylist, being an on-screen talent for Complex during the uprise of streetwear and sneaker media, working as KITH‘s Creative Lead for its women’s category and being a brand founder, Oberg has developed a keen understanding of the grit that it takes to not only have a vision, but to execute it. Despite the fact that she is the founder of a fashion imprint, in a lot of ways, it’s footwear that has played an integral role in her success. It always piqued her interest from an early age — thanks to her father who has had a heavy influence on her fashion sensibilities — but the storytelling and energy behind sneaker culture has largely influenced her taste, aesthetic and career trajectory.
Oberg made the conscious decision to select the