Sole Mates: Emily Oberg and the adidas Samba

Emily Oberg only moves with passion and purpose. As an influencer, brand consultant, designer and advocate for health and wellness, she spends much of her life ping-ponging between Los Angeles and Paris for work and leisure. Her primary focus right now is to further build Sporty & Rich — her athleisure brand that hones in on producing timeless, ethically-made apparel that emphasizes her overarching ethos of spreading positivity and living a healthy and happy lifestyle.

Over the course of her professional career working as a stylist, being an on-screen talent for Complex during the uprise of streetwear and sneaker media, working as KITH‘s Creative Lead for its women’s category and being a brand founder, Oberg has developed a keen understanding of the grit that it takes to not only have a vision, but to execute it. Despite the fact that she is the founder of a fashion imprint, in a lot of ways, it’s footwear that has played an integral role in her success. It always piqued her interest from an early age — thanks to her father who has had a heavy influence on her fashion sensibilities — but the storytelling and energy behind sneaker culture has largely influenced her taste, aesthetic and career trajectory.

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