Selfridges Black Friday Sale 2021: What to Expect | The Sun UK

HOME to high street cult favourites and luxury designer names, such as Gucci, Alexander McQueen, Michael Kors, Ralph Lauren and Self Portrait – Selfridges' Black Friday sale is one we look forward to every year. 

So if you're looking to get a slice of luxury for less, read on to find out what to expect from Selfridges this November.

*We may earn revenue if you click the links below and buy the products but we never let this affect our recommendations. Remember, to shop around on Black Friday to make sure you're getting the best price.

  • Shop Selfridges' current sale here

Pre-Black Friday Selfridges deals

If you can't wait until November to a get a great deal at Selfridges, check out our top picks from the current Selfridges sale:

  1. KG Kurt Geiger Liza logo-embossed low-top faux-leather trainers, £49 – buy here
  2. Whistles Frilled sleeveless woven jumpsuit in black, £99 – buy here
  3. Oral B Genius 9000 rechargeable electric toothbrush, £150 – half price – buy here
  4. Waterford Marquis Moments beer glasses set 4, £35.00 – buy here
  5. The Little White Company Robot and rocket soft toy 28cm, £16.00 – buy here
  6. Ralph Lauren Home Player cotton hand towel 100cm x 50cm in red £17.95 – buy here
  7. Tekzone Cable Guys Captain America accessory holder £24.99 – buy here.

When is Black Friday 2021?

Black Friday will take place on November 26 this year.

Black Friday is traditionally an American practice that takes place the day after Thanksgiving, but the retail event has moved over to the UK in recent years.

Deals will usually continue over the weekend, now commonly referred to as Cyber weekend.

Does Selfridges take part in Black Friday?

Selfridges tends not to officially take part in Black Friday sales however the brand has run an alternative promotion over the same period for the last couple of years, called 'Christmas Comes Early'.

When does Selfridges' Black Friday start?

In recent years, Selfridges has launched its 'Christmas Comes Early' discounts ahead of Black Friday – last year the discount was launched two weeks in advance.

So keep an eye on the Selfridges website and check back with us as we keep you updated with all the latest information.

When is Cyber Monday and will Selfridges be taking part?

The Monday after the Black Friday weekend is called Cyber Monday and it's when retailers encourage shoppers to go online to grab the final bargains.

This year Cyber Monday falls on November 29.

Because Selfridges doesn't usually hold an official Black Friday sale, it doesn't normally do an official Cyber Monday sale either.

However, the brand is likely to be hosting its own pre-Christmas alternative promotion, where you should be able to snap up some discounts on Cyber Monday.

When does Selfridges' Black Friday sale end?

Selfridges' Christmas Comes Early sale tends to follow the same timeline as traditional Black Friday sales, so we're expecting discounts to last through the Cyber Weekend and possibly even through Cyber Monday (November 29).

What to expect from Selfridges Black Friday sale in 2021

Last year Selfridges offered shoppers up to 20% off big name brands and cult favourites in the Christmas Comes Early sale.

It took place over the Black Friday period and we're hoping for something similar from the retailer again this year.

We'd expect Selfridges' Black Friday sale to be packed full of high street and high-end deals.

Home to a number of designer brands, and affordable favourites, Selfridges is a great place to snap up a great deal ahead of Christmas.

We'd recommend keeping your eyes peeled for discounts on homeware, beauty, big brands, high street items, jewellery and small accessories, bags and holdalls, womenswear, menswear, kids, food, and Christmas treats.

What was in Selfridges' sale last year?

Last year Selfridges offered shoppers 20% off hundreds of products with the exclusive code SELFCCE.

Reductions were across a number of departments including Women's, Men's, Bags, Beauty, Shoes and Home.

Here are some of the discounts seen in last year's Christmas Comes Early sale:


If you're looking to upgrade your homeware, Black Friday is a great time to do it. These were some of the deals seen in Selfridges' sale last year.

  • Smeg Stand Mixer, £405, (Save £45) – buy here
  • Le Creuset Heritage Stoneware Deep Dish, £24 (Save £6) – buy here
  • Ooni Fyra Portable Wood Fired Outdoor Pizza Oven, £184 (Save £46) – buy here
  • Caia Candle Drusus Natural Candle 1.8kg, £128 (Save £32) – buy here
  • Tom Ford Lost Cherry Scented Candle, £88.20 (Save £9.80) – buy here


These gorgeous items were on sale during Black Friday last year:

  • Coach Tabby Pebbled Leather Shoulder Bag, £316 (Save £79) – buy here
  • Skims Cozy Boucle Knitted Trousers, £72 (Save £90) – buy here
  • Vivienne Westwood Valentina Crystal Orb Earrings, £84 (Save £21) – buy here
  • Manolo Blahnik BB105 Suede Courts, £412 (Save £103) – buy here


There were plenty of deals for the guys too. Here are some of our top picks from last year's sale:

  • Kenzo Tiger Relaxed Fit Hoody, £272, (Save £68) – buy here
  • Tom Ford Gold Tone Logo Leather Wallet, £272 (Save £68) – buy here
  • Givenchy Logo Strap Leather Trainers, £420 (Save £105) – buy here


These handbags all had 20% off in last year's sale:

  • See By Chloe Hana Mini Cross Body Bag, £200 (Save £50) – buy here
  • Marc Jacobs Snapshot USA Saffiano Leather Shoulder Bag, £240 (Save £60) – buy here
  • Givenchy Antigona Small Leather Tote Bag, £1272 (Save £318) – buy here
  • Valentino Garavani Rockstud Leather Small Cross Body Bag, £504 (Save £126) – buy here


Don't forget beauty Black Friday deals, these were on offer in 2020:

  • Neom Scent to De-stress Essential Oil, £24 (Save £6) – buy here
  • Le Labo Santal 33 Eau De Parfum, £117 (Save £13) – buy here
  • MAC Frosted Firework Surefire Hit Mini Lipstick Vault, £63 (Save £7) – buy here


These boots are made for walking, straight to the sale. Here's our top picks from last November.

  • Valentino Garavani So Noir Rockstud Heeled Sandals, £544 (Save £136)- buy here
  • Stella McCartney Futeni Woven High Top Trainers, £212 (Save £53) – buy here
  • Frame Le Doheny Leather Sandals, £308 (Save £77) – buy here

More Amazing Black Friday Deals

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Where is Selfridges?

There are currently four Selfridges stores: London: 400 Oxford Street, London W1A 1AB Birmingham: The Bullring, Upper Mall East Birmingham, B5 4BP Manchester Exchange Square: 1 Exchange Square Central, Manchester, M3 1BD Manchester Trafford: The Trafford Centre, Manchester, M17 8DA

How much does Selfridges delivery cost?

Selfridges has a lot of different delivery options – standard delivery will cost you £5 and can take up to five working days – and express delivery will set you back £8, but your order should arrive the next day.

However, if you sign up for Selfridges Plus you can get a year of unlimited deliveries for £10.

You can also do Click and Collect, Same Day London Delivery (when you order before 12pm), and international delivery – check all delivery information here.

Does Selfridges do student discount?

We're afraid to say that Selfridges doesn't currently offer any student discounts.

Does Selfridges offer any other discounts?

No, Selfridges doesn't offer military or NHS discounts either. The only way to currently save at Selfridges is by shopping their sale.

More Black Friday Homeware Deals

  • Shark Black Friday deals
  • The White Company Black Friday
  • Dyson Black Friday
  • Not on the High Street Black Friday
  • Anthropologie Black Friday

What time does Selfridges open?

Each of the different stores has different opening times – the London and Manchester Trafford Centre stores open at 10am every day except for Sunday when they open at 11.30am.

The Birmingham store opens at 9am Monday-Saturday, and 11am on Sunday – and the Manchester Exchange Square store opens at 10am Monday-Friday, 9am on Saturday and 11am on Sundays.

You can check out the store opening times here.

What time does Selfridges close?

Again, each of the stores has different closing times – London's store shuts at 9pm Monday to Saturday and 6pm on Sundays but the Manchester Trafford Centre store closes at 10pm Monday-Friday, 9pm on Saturdays and 6pm on Sundays.

The Birmingham shop shuts at 8pm Monday-Wednesday, 9pm Thursday-Saturday and 5.30pm on Sunday – and the Manchester Exchange Square store closes at 8pm every day except for Sundays at 5.30pm.

Read more info on store closing times here.

Can I buy a Selfridges gift card online?

Yes, you can buy gift cards online here, as well as in-store.

Can I use Selfridges gift cards online?

Absolutely, you can spend a Selfridges gift card online or in-store.

Does Selfridges have a loyalty card?

Selfridges doesn't have a loyalty card, but you can gain points to spend at Selfridges with other cards like Nectar, AMEX and Avios.

  • Shop Selfridges' current sale here

Enjoyed our round-up of the Selfridges Black Friday sale? We've rounded up the best leggings you can buy right now.

You can read all about Black Friday in our trusty guide.

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