Hits the right note! Tiny piano shop gives High Street giants a run for their money for second Christmas in a row as it unveils heartwarming festive advert it made for £30
- Mark Goodwin, 41, of Oldham, starred his daughter and son in £30 commercial
- One-minute video shows siblings pushing piano to their grandmother’s house
- Pair joke they cannot come inside due to Covid before wearing face coverings
- Message appears on screen reading: ‘Wear a mask for Grandma this Christmas’
A tiny piano shop has given High Street giants a run for their money for the second Christmas in a row after unveiling a heartwarming festive advert made for £30.
Mark Goodwin, 41, starred his daughter Sally, nine, and six-year-old son Louis in the commercial with his mother Janet, 70, also making an appearance.
The advert, which was filmed over two nights in Oldham, Greater Manchester, cost just £30 with funds going towards royalties for Melanie Thornton’s 2001 song, ‘Wonderful Dream’.
The same tune is used annually for Coca Cola’s festive ad, but Mark changed the word ‘Holidays’ to piano maker ‘Yahama’.
The same tune in the £30 advert is used annually for Coca Cola’s festive ad, but Mark Goodwin, 41, changed the word ‘Holidays’ to piano maker ‘Yahama’
Mark daughter’s Sally, nine, who starred in the advert alongside her six-year-old sibling Louis. The ad, which was filmed over two nights in Oldham, Greater Manchester, cost just £30
In the one-minute video, Mark’s daughter can be seen rushing to help her brother, who is pushing a piano down the road.
The siblings then take it to their grandmother’s house in Oldham, before she asks them to come inside.
Janet says: ‘Shall I show you where it’s going?’
The pair say they cannot due to the coronavirus pandemic, with Sally replying: ‘Sorry we are not allowed in’, while Louis adds: ‘Sorry, two metres.’
But the siblings then wear face coverings and say: ‘Just kidding’, before a message appears on the screen reading: ‘Wear a mask for Grandma this Christmas’.
John Lewis TV advert starring Edgar the Dragon last year cost an estimated £7million to make.
Mr Goodwin, who owns Mark Goodwin Pianos in Manchester, said: ‘We wanted to push the message that the most important thing this Christmas is to keep our parents and grandparents safe.
‘We can save the cuddles and large gatherings until next year.’
In the one-minute video, Mark’s daughter can be seen rushing to help her brother, who is pushing a piano down the road, before the pair take it to their grandmother’s house in Oldham
Janet, 70, opens the door to her home and says: ‘Shall I show you where it’s going?’, before the pair say they cannot enter due to the coronavirus pandemic
He added: ‘Filming with my two eldest children was a challenge, especially my six-year-old son, Louis, who always gets the giggles as soon as I shout “action”.’
Mr Goodwin then joked: ‘I had to promise a McDonald’s at the end of the shoot to help him concentrate.
‘Our nine-year-old-daughter, Sally, is very natural on camera when she isn’t being distracted by Louis.
‘The shoot went well and we ended up in the McDonald’s drive-thru at 11pm on Saturday night. We made a fake piano out of cardboard so that it could be pushed easily by the children.
‘The scene where the children push the piano across the zebra crossing was a worry but we waited until 10.30pm to film that scene so that there would be very little traffic.’
The pair then wear face coverings and say: ‘Just kidding’, before a message appears on the screen reading: ‘Wear a mask for Grandma this Christmas’
Piano shop owner Mark pictured with his two children and their grandmother. He joked: ‘I had to promise a McDonald’s at the end of the shoot to help him [Louis] concentrate’
The clip has already racked up nearly 1,000 views online, with one social media user commenting: ‘This is brilliant. I loved the bit where the kids teased Grandma about coming in.’
Another wrote: ‘This is my favourite Christmas ad this year’, while a third added: ‘That’s so good.’
Last Christmas, Mr Goodwin filmed a £10 advert which went viral and was seen over 50,000 times online. It featured his children delivering a piano to their grandfather, Geoff, for Christmas.
After delivering the piano to their grandfather, he shows the children a photograph of his late wife Janet – who is actually still alive in real life.
The children then rush back home before returning with a dual piano stool so they can duet together.
The video was shot during two cold nights in December last year and features a cover of ‘You’ve Got a Friend’ by Ward Thomas.
The £30 budget for this year’s ad is a stark contrast to John Lewis’ 2019 TV advert starring Edgar the Dragon, which cost an estimated £7million to make.
John Lewis’ 2020 commercial, called Give a Little Love, shows how small acts of kindness can alleviate loneliness and bring joy to people who are quietly struggling
But the high street retailer’s festive ad this year, produced with its partner Waitrose, cost ‘significantly less’ to make than those previously, according to The Sun.
The commercial, called Give a Little Love, shows how small acts of kindness can alleviate loneliness and bring joy to people who are quietly struggling.
Told through a series of nine interconnecting vignettes, the advert follows a chain reaction of good deeds that change someone else’s life in small but meaningful ways. Each scene is done in a different style, from hand-drawn animation to claymation and cinematography.
The idea was inspired by the spontaneous acts of kindness that swept across the country at the start of lockdown.
There are no direct references to the pandemic like face masks or social distancing, but the advert still aims to ‘talk to the mood of the nation’.
Claire Pointon, customer director for John Lewis, said: ‘We deliberately said “let’s not take it too close to the real world”. People don’t want to look in the mirror and see what we’ve been going through.’
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