Conservative news upstarts are looking to cash in on Trump's viewers

Hi! Welcome to the Insider Advertising daily for November 24. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at

Today's news: Conservative news upstarts look to cash in on Trump, Snap will pay creators, and consulting startups take on Deloitte and McKinsey.

Tucker Carlson speaks onstage during Politicon 2018 at Los Angeles Convention Center on October 21, 2018 in Los Angeles, California.Phillip Faraone/Getty Images for Politicon

Media executives and financial firms are making a land grab for Fox News viewers and Trump supporters, and a new player just entered the race

  • A host of conservative-leaning executives from TV, streaming and radio are looking to shore up cash and talent to take advantage of disgruntled Trump voters thirsty for their own flavor of news.
  • Claire Atkinson reports that a new secret venture led by conservative personality John Cardillo is angling to grab Fox News' audience.
  • Elsewhere, cable channel WGN, The Blaze, Newsmax, and OANN are capitalizing on viewers' dissatisfaction with Fox News.

Read the full story here.

Snapchat is launching a TikTok-like tab called Spotlight and offering users $1 million to submit entertaining posts

  • Shona Ghosh reports that Snapchat unveiled a new TikTok-like section for its app called Spotlight aimed at creators.
  • Snapchat is seeking submissions from users for the Spotlight feed, and will pay a share of $1 million every day for the best entries.
  • The feature will show up on its own tab and is a curated feed of "entertaining" posts submitted by users, a little like TikTok's "For You" page.

Read the full story here.

Kristoffer Røil, Justin Wohnstader and Alexander HagerupAlexander Hagerup and Justin Wohnstader

An inside look at how 2 startups are disrupting the way professional services firms like Deloitte and McKinsey do business

  • Samantha Stokes reports on the rise of consulting firms taking on giants like McKinsey and Deloitte.
  • Wonder and are two startups using technology to bring experts directly to clients and to automate accounting tasks.
  • Wonder is a consulting startup that connects clients directly with business strategy experts, and uses artificial intelligence to automate accounting tasks.

Read the full story here.

More stories we're reading:

  • Instagram will exceed 1 billion users worldwide this year, a milestone originally predicted for 2023 (Insider Intelligence)
  • Netflix says 'The Queen's Gambit' is its biggest limited series yet — and it has a 100% critic score on Rotten Tomatoes (Business Insider)
  • Ad Council's challenge: persuade skeptics to believe in covid vaccines (The New York Times)
  • A college student behind a massively popular paint-mixing TikTok page was fired from Sherwin-Williams (BuzzFeed News)
  • Facebook ads could be reaching saturation point (The Wall Street Journal)

Thanks for reading and see you tomorrow! You can reach me in the meantime at and subscribe to this daily email here.

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