Anti-ageing collection sold one every 60 seconds during UK launch week

M&S shoppers hail PRAI Beauty 24K Gold Wrinkle Repair collection a ‘silky pot of gold’ (and it sold one every 60 seconds during launch week)

  • Beauty fans have gone wild for PRAI’s 24K Gold Wrinkle Repair collection 
  • Sold one every 60 seconds during launch in UK and had sell out range in M&S
  • Two best sellers are Wrinkle Repair Crème, £35, and Wrinkle Repair Serum, £38

A best-selling facial skincare line which sold one every 60 seconds during the launch week in the UK, has received rave reviews from customers online.  

PRAI’s 24K Gold Wrinkle Repair collection has had a sell-out range on the likes of M&S and QVC – with the two best sellers being the Wrinkle Repair Crème, £35, and the Wrinkle Repair Serum, £38.

And beauty fans across the nation are going wild for the range, with one branding the crème ‘a silky pot of gold’ and another claiming it helped to soften her ‘fine lines.’

‘Amazing and worth every penny,’ wrote one, while a second penned: ‘Love this crème – nice consistency and aroma, leaves my skin feeling fresh and moisturised. I have really noticed a difference in my complexion since using. Love it!’  

Beauty fans across the nation have gone wild for PRAI’s Wrinkle Repair Crème, £35, which claims to use a ‘powerful combination of precious metals and super peptides leave your skin nourished, glowing, smooth and supple.’ Pictured, before using the product

While one shopper branded the crème ‘a silky pot of gold,’ another claimed it helped to soften her ‘fine lines.’ Pictured, after applying the product

According to the online description, the moisturising creme (pictured) works by ‘maintaining healthy collagen and optimising cell turnover targeting key problem areas while the 24k Gold extract gives your skin a youthful, luminous glow’

The product description online claims: ‘The powerful combination of precious metals and super peptides leave your skin nourished, glowing, smooth and supple. 

‘This moisturising creme works by maintaining healthy collagen and optimising cell turnover targeting key problem areas while the 24k Gold extract gives your skin a youthful, luminous glow.’

And it seems that many who have put the product to the test agree – with some even sharing impressive before and after photos to show the differences in their skin. 

‘This crème is light, non greasy, silky and has a lovely soft clean fragrance. I use it morning and night and it doesn’t overload my skin,’ wrote one, while a second added: ‘My fine lines are already softening and it leaves me with a healthy glow (not shiny) and I only need to use a small amount which makes it very economical.’ 


Several beauty fans have shared impressed before and after pictures to show the differences in their skin before using the product (pictured left), and after (right)


Another beauty fan showed the before (left) and after (right) results after applying the 24K Gold Concentrate Retinol, which retails at £38

Many who have tried the product have taken to the M&S website to leave a review – with one writing: ‘Amazing and worth every penny’ (pictured)

A spokesperson for M&S Beauty said: 

‘PRAI Beauty has seen phenomenal success at M&S with their cult range of products for the neck and décolletage. 

‘We have recently launched their 24K Gold Wrinkle Repair collection and it has quickly become one of our best-selling facial skincare ranges. 

‘The positive sales and high repeat purchase rates are down to the wide appeal of the collection which gives the skin a gorgeous glow and directly addresses signs of ageing.’

Meanwhile, others took to the comments section to praise the Gold Precious Oil Drops, which retails at £35, and claims to ‘reduce the appearance of wrinkles and keep your skin nourished, hydrated and refreshed.’   

And while one impressed customer branded the product ‘the best’ they’ve ever used, another claimed it has ‘improved the look and feel’ of her skin.  

‘Love this oil. The best face oil I have used. Smells great,’ enthused one, while a second penned: ‘Loving it. It is gold in a bottle. Absolutely in love with this oil. 

‘It smells amazing and since the first application the texture of my skin changed and has improved. It feels plumper, well nourished and looks more even. 

‘I use two drops in the morning and at night and just love how this has improved the look and feel of my skin.

A third added: ‘Glorious product! I was not expecting this little oil to be such a skin-changer.’ 


Another shopper took a before (pictured left) and after photo (right) to show her smoother appearing skin after applying the Wrinkle Repair Serum

Many beauty fans were full of praise for the oil in the collection, with one claiming: ‘The best face oil i have used’ (pictured)

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